Location and routes are key when tracking where the target audience will resonate most with the ad.ĭemographics and location insights will aid in identifying the specific type of audience. Not to mention that The Outdoor Advertising Association calculated that each truck can generate 30,000 to 70,000 impressions per day. According to statistics found on this site, mobile billboard ads found on trucks were noticed by 98% of people in the cars. Due to its move-ability, mobile billboards narrow-cast down to a hyper-local level. Moving advertisements tend to be more memorable and a higher-level engagement with the advertisement itself. Mobile billboards produce high value for companies big or small. In addition to increased exposure, billboard advertising can strengthen in inbound marketing such as blogging, SEO, or social media.įor those looking for a more nontraditional route to outdoor advertising, then continue reading to learn about mobile billboard advertising! These statistics just scratch the surface of how effective billboard advertising can be when promoting brands. As for the return on investment, OOH advertising is more effective at driving online activity than TV ads according to Dashtwo. Despite the growing forms of transportation, Americans spend almost 300 hours each year in their cars. According to the Arbitron National In-Car Study, 71% of people consciously look at billboards when driving. Now that we’ve got some background on OOH advertising, let’s take a look at a few billboard advertising statistics to measure the effectiveness.
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